Equine's Posterior Award™, January 2007.
(from AdAge.com this week)Michael Goldberg, chief marketing officer at Zimmerman, an Omnicom Group ad agency in Fort Lauderdale, Fla., said they would position Crocs "not as a fashion brand, but as a company that is anti-everything bad." (emphasis mine). Mikie, for that bit of pinpoint positioning, you're the winner of my chocolate Horse's Ass Award for January 2007. (this will now be a regular weekly/monthly feature)
previously:
1. Equine's Posterior Award™, December 2006.
posted by copyranter @ 2:05 PM
7 Comments:
even anti-spoiled milk? cuz that stuff's pretty bad. and anti-hitler? he was pretty bad. and gingivitis is bad too. so is "the family circus."
Ironically, that would also make the company anti-Crocs, since those fugly plastic pieces of doom are the epitome of all that is bad about shoes and fashion...nay, about HUMANITY.
Hey Copyranter, where can one procure a chocolate horses ass in high quantities? Looks Euro-cheeky.
i wonder who's on the "Good or Bad" commitee?
smart move omnicon. as it is quite clear you are not a fashion brand.
a couple of questions though: as the new champion/spokes company for anti everything bad...i.e. AIDS and racism and poverty and capital punishment and global warming and (forgive me) palmer chocolate....what are you gonna do? what's the plan?
anti-how?
show me the money.....
Maybe they should try being in favour of everything that is bad. Might be more fun.
Dr. Peter Venkman: I'm fuzzy on the whole good/bad thing. What do you mean, "bad"?
Dr. Egon Spengler: Try to imagine all life as you know it stopping instantaneously and every molecule in your body exploding at the speed of light.
Dr Ray Stantz: Total protonic reversal.
Dr. Peter Venkman: Right. That's bad. Okay.
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